Photo credit: Disney
For fans of the original Step Up movie, Jan. 30 is going to be an epic night of the past meeting the present. Fathom Events has planned an evening pairing the movie that launched an epic dance franchise with the premiere episode of YouTube Red’s original series, Step Up: High Water.
At the “Step Up: High Water Premiere Event”, viewers will get to see the original Step Up movie, the first episode of the YouTube series and a behind-the-scenes look at the making of the series. Step Up: High Water then launches the following day online on Jan. 31.
Dance Network spoke to Fathom Events CEO Ray Nutt about how this event came together and how they are planning on expanding their event offerings in the dance category in 2018 and beyond. It’s something that dance fans will want to pay attention to.
“We're trying to spread our wings into different verticals out there right now. So this is one of the first ones done in that category we're excited about it,” says Nutt. “I think it's a great opportunity for digital platforms to premiere their content on the big screen.”
Even though younger generations are now spending more time watching content at home on their digital devices, this is a way for dance fans to watch some of their favorite titles on the big screen. In fact, Fathom Events are doing a special event about every three days in theatres nationwide.
“We’re doing better at putting butts in seats and attracting audiences and we're looking at ways that people consume content — we know that it’s different these days than it used to be,” he explains. “So what we're trying to do is adapt the theater environment to take advantage of that as well.”
Besides the Step Up event, Fathom Events currently have a “Bolshoi Ballet in Cinema Series” that brings works like Giselle and Coppélia to the big screen. They are also looking at expanding their Broadway series in the future.
Photo credit: YouTube Red
“That is going to be a big category for us moving forward. Bringing Broadway musicals around the country to people that ordinarily couldn't go to New York or couldn't attend in a major market, I think is absolutely huge,” shares Nutt. “That brings a great opportunity for us to leverage our almost 1000 theaters that we have our digital network. It's the largest network to be able to bring pre-recorded or live events in movie theaters anywhere in the world.”
The diversity in programming is what excites the head of Fathom Events the most. Nutt knows that their events are making an impact on audiences and how they consume content.
“[We are] making a difference in people's lives in what they see. I think that's really what gets me going every morning with this business is the variety of concepts that we have,” Nutt sums up. “I mean when you're talking to Floyd Mayweather one day and then the executive director of the Metropolitan Opera the next day — that's diverse. That's what makes it fun.”
Don’t miss ‘To The Pointe’ with Season 2 ‘So You Think You Can Dance’ contestant, Donyelle Jones, as she shares her powerful breast cancer story: WATCH HERE.